About Us

Our Mission

The way we live and do business is changing—and fast. In only a few years from now, people and businesses will no longer make decisions about their lifestyles, operations, and purchases without understanding their energy impacts. We will all have greater control, freedom and flexibility in how we consume energy.

Efficiency 2.0 is the premier energy efficiency and social software provider for utilities and other organizations seeking to engage residential and small business customers. We are the smart software that helps secure your smart hardware investment.

We envision a world where energy and carbon reductions are treated just like the commodities they will replace. Negawatts will become as familiar as megawatts, and individuals will be rewarded for reducing peak loads, just like a power plant. In that world, every home is a utility, and every utility is part of your home.

Our software enables energy efficiency markets to reach every household and business in the country. We are dedicated to serving this key role in a new energy efficient, low-carbon economy. The world is changing. And we’re changing with it. Are you?

Our Leadership

Tom Scaramellino
Founder, Chief Executive Officer

Tom manages the day-to-day operations of the company and ensures alignment among our energy science, technical and business development groups. He has previously worked for the U.S. Attorney’s Office for the Southern District of New York, the law firm of Davis, Polk & Wardwell, and the Governor of New York, where he managed a legislative portfolio spanning energy, environmental and pension law. Tom received a bachelor’s and master’s degree with honors from Harvard University and a J.D. from Yale Law School.

Andy Frank
Vice President, Business Development

Andy articulates and executes our business development strategy and manages our relationships with utility companies and other clients. He also works with Tom to define our business goals and ensure that they drive product development. Andy has a strong background in corporate sustainability and energy efficiency markets, on which he has published a number of articles. He has previously worked for the New York City Economic Development Corporation and Green Order, a leading sustainability strategy firm. During his time at Green Order, Andy was instrumental in executing a comprehensive sustainability strategy for GE Real Estate as part of GE’s Ecomagination campaign. Andy received a bachelor’s degree from Harvard University in Environmental Science and Public Policy. He is a LEED Accredited Professional.

Adam Gerson
Vice President, Client Engagements and Operations

Adam is responsible for management and oversight of internal operations and project execution on behalf of Efficiency 2.0’s clients. Adam was previously a management consultant with Katzenbach Partners, where he worked closely with a major electric utility and Fortune 500 telecommunications and financial services clients across a range of corporate strategy, operations and reorganization issues. Prior to joining Efficiency 2.0, Adam was part of the special project team assembled by the Federal Communications Commission to create the National Broadband Plan. Adam received a bachelor’s degree from Harvard University and an MBA from the Wharton School of the University of Pennsylvania.

Bryan Helmkamp
Chief Technology Officer

Bryan manages our efforts to develop energy end-use research and consumer marketing insights into technologies that are useful to consumers and meet the needs of utility clients. As such, he oversees our software as service, project management, privacy, security and system administration functional groups. Bryan is widely recognized as a leading authority on Ruby and Rails and has worked with product-focused engineering teams to produce mobile, social networking, and e-commerce software for leading New York City-based startups. He is a published author, a regular contributor to many Open Source software projects and speaks regularly on software development processes and practices.

Zeke Hausfather
Chief Scientist

Zeke manages our energy science group and directs the development of our proprietary algorithms and databases. He is an energy systems analyst and environmental economist with a strong interest in conservation and efficiency. He has previously developed a roadmap to sustainability for Hawaii, which is currently being implemented on the big island. He has also worked as a systems modeler for an environmental consulting firm. He received a bachelor’s degree from Grinnell College, a master’s degree in environmental science from Vrije Universiteit in the Netherlands, and another master’s degree in environmental management from the Yale Forestry School.

Courtenay Gasking
Vice President, Technology

Courtenay has been developing interactive web sites since 1997 and is the founder of the leading Ruby on Rails consultancy, ENTP. Courtenay is a widely recognized authority on scaling Ruby on Rails applications to millions of users and was previously a data architect for Boeing and a major tourism business.

Eirik Dentz Sinclair
Vice President, Engineering

Eirik has over a decade of experience developing sophisticated web properties. He is a true generalist with practical and theoretical knowledge in a broad range of technologies, languages and design platforms. He recently served as the lead developer for MeetingWave.com and previously worked in television production for The Sopranos. He received his bachelor’s degree from Oberlin College.

Adam Sandler
Vice President, Online Marketing

Adam manages customer acquisition, community development, and marketing strategies for Climate Culture’s front-end social network. Previously, he managed online communities for AOL Games, MiniClip.com, and Gameloft.com. Adam also has a background in advertising, having worked in broadcast production at J.Walter Thompson. Adam received a bachelors degree from Franklin and Marshall College and Masters in Business Administration from Fordham University.

Rick Olson
Technical Manager, Energy Architecture

Rick is a member of the Ruby on Rails Core Team and is a nationally recognized expert on the Ruby on Rails platform, as well as an active contributor to the new Ruby on Rails 2.1 code base. Rick is well known for making issue tracking enjoyable at lighthouse.com. He has released several major open source projects, such as Mephisto, Beast and numerous plugins.

Tom Jenkins
User Experience Manager

Tom is a web designer and user experience manager. He is also a technological theorist with a strong focus in the ways humans approach technology as a cultural product. He received his master’s degree from NYU’s Interactive Telecommunications Program and a bachelor’s degree from Cornell University.

Jihoon Min
Senior Demand Side Analyst

Jihoon is an environmental economist with a strong background in carbon markets. He previously worked for LG Electronics as a senior engineer, where he developed mobile communications products. He has received masters degrees in electrical engineering from Seoul National University and in environmental management from the Yale School of Forestry & Environmental Studies.

Qi Feng Lin
Senior Demand Side Analyst

Qi Feng is a statistician who focuses on climate change economics and energy markets. He also has an extensive background in corporate environmental strategies of Fortune 500 companies. He has worked as a statistician at the National University of Singapore after graduating from the department with honors. Qi Feng also received a United Nations medal and the Singapore Armed Forces Overseas Service medal for his service in the Singapore military. He received a master’s degree in environmental management from the Yale School of Forestry & Environmental Studies.